Lindsey Edwards, VP of product management at LinkedIn, takes us inside the company’s video strategy, which now includes CTV ...

With the majority of B2B buyers now being millennials or Gen Z – who are avid video consumers – LinkedIn is transitioning to a B2B streaming hub showcasing creator-led original video programs, said ...

Despite LinkedIn’s potential, many companies fail to use it effectively. Gaudet observes that a significant majority, specifically four out of five B2B companies experiencing stagnant growth ...

With more than 80 per cent of B2B leads from social media coming from LinkedIn, it's an attractive platform to create awareness and demand. In a niche segment like broadcast and streaming that we ...

LinkedIn’s recent efforts to make its platform a welcome place for B2B creators are paying off ... Munoz believes that video “has the potential to cut through and build trust by putting ...

The company says it is also working to improve the platform’s product search functionality, which could help B2B brands connect with potential buyers. LinkedIn says there is a real appetite for ...

Did you know you can do CTV (Connected TV) advertising from your LinkedIn Advertising account? Well, you can, and before you think that running B2B ads on streaming services won’t work, you might want ...

A potential ... LinkedIn. You can quickly do this by checking their profile to see their recent posts or engagements. Use ...

Few things derail sustainable growth and customer experience in B2B like misaligned planning. When goals, paths to achieve them, and prioritization of efforts lack clarity, companies may over ...

LinkedIn has introduced upgrades to its measurement solutions, helping B2B marketers track campaign performance more effectively. The platform has invested in Conversions API (CAPI) and Revenue ...

The B2B sector offers the potential to drive growth across the entire economy, according to LinkedIn VP of marketing Minjae Ormes. Delivering a keynote address on the Rotonde Stage at Cannes Lions ...