A new Levi's store is set to open in Liverpool ONE by the end of this month. The pioneering denim company can be found on ...

Abby McHale takes on the ultimate denim challenge. Here, she tries on 100 pairs of jeans to find the perfect fit. “WHAT could ...

The latest trading day saw Levi Strauss (LEVI) settling at $18.22, representing a +0.72% change from its previous close.

The moment a man was caught red-handed trying on his wife's clothes has gone viral on TikTok, racking up over 41 million ...

SHIMMYING, wriggling and jumping up and down on the spot, I desperately try to squeeze myself into the ultimate Nineties ...

As Donald Trump wields the threat of tariffs on EU and even UK goods, which industries would be worst affected and could the two trading partners develop closer ties? Data correspondent Alicja Hagopia ...

After Kendrick Lamar wore a pair of flared jeans at the Super Bowl halftime show, searches for the style have risen by 5000%, ...

adding retaliatory tariffs on big-name American exports like Levi jeans (Getty Images) This likely includes specific industries where the UK’s reliance on good relations with the US is ...

Kendrick Lamar's Celine flared jeans were one of the most talked about parts of his Super Bowl halftime show, with searches ...

Who What Wear UK’s deep dive into classic items that are once again under the spotlight. This month, journalist Emma McCarthy charts the rise and rise of the most noteworthy jean of all time, the Levi ...

Business and trade union leaders have urged the Government to step in and protect the already-struggling industry ...

They suggest: “A good rule of thumb is to wash your jeans after about 10 wears, unless they are visibly dirty or start to smell.” You can spot-clean the fabric with soap and either a cloth or a ...