During this year Super Bowl, there was a an attempt to address the issue of antisemitism. Unfortunately never in the ad did the word Jewish or antisemitism appear. It’s important to recognize ...

With millions of viewers glued to their screens, advertising during the game is more than just marketing, it’s a platform for influence, and an opportunity was missed. Opinion.

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive messaging about girls sports.

The Super Bowl LIX ads showcased a mix of storytelling, humor, and creativity that resonated with viewers and advertising professionals alike. According to data from marketing research company ...

OpenAI aired its first-ever Super Bowl ad this year. The 60-second spot showcased a unique animation that took viewers through pivotal technological milestones. It emphasized ChatGPT’s practical ...

John Candy’s son Christopher made a brief appearance in Ben Affleck’s Dunkin’ Super Bowl commercial, surprising viewers as well as other actors in the ad. Christopher was a featured member ...

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

Hims & Hers hit the bullseye with its Super Bowl ad, sparking a surge in clicks to its site. The ad also hit a nerve with the pharma industry, lawmakers and some industry groups. The ad ...

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your ...