VIP Clothing Limited, India's heritage innerwear company, has announced the Kerala debut of its premium men's innerwear range ...

Jostling for space in e-kiranas Quick commerce is changing the way India shops. In this age of instant delivery, smaller brands, once relegated to the corner of kirana stores or supermarkets, are ...

Along with the rebranding exercise, Instamart also unveiled a fresh logo containing the Swiggy 'S-Pin' icon as "a subtle tribute to the brand's origins", as per the company.

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity. The move comes days after rival Zomato, which also owns ...

As Instamart enters this next phase, its refreshed identity reflects the brand's identity while remaining true to the Swiggy values that make it so loved," Swiggy said in a statement.

The new identity reflects Instamart as a standalone brand, one that is innovating across speed, selection, and daily convenience," Mayur Hola, Head of Brand at Swiggy, said.

Swiggy Instamart Rebranding: Swiggy's quick commerce platform, Instamart, rebrands itself to become a standalone brand with a new blue identity, signaling its extensive growth beyond grocery and ...

Mayur Hola, Head of Brand at Swiggy, said the rebrand reflects Instamart’s emergence as an independent service. He added, "Instamart's promise has grown beyond grocery categories, tier 1 cities ...

Instamart Rebranding: Instamart, India's quick commerce platform, celebrates its evolution into a standalone brand with a fresh identity, new logo, and expanded product offerings, reinforcing its ...

As Instamart enters this next phase, its refreshed identity reflects the brand’s identity while remaining true to the Swiggy values that make it so loved,” stated a press release.

Instamart, which was launched in 2020, has expanded significantly, offering a product range of over 35,000 items across more than 120 cities and serving millions of users every month.

The new identity reflects Instamart as a standalone brand, one that is innovating across speed, selection, and daily convenience," Mayur Hola, Head of Brand at Swiggy, said in a statement.