Custom packaging does more than protect products; it shapes brand perception, enhances customer experience, and boosts ...

Packaging is no longer just a protective shell—it’s a strategic tool that can define a brand’s identity, influence buying ...

The most common mistakes I see specifically in early-stage companies are with regard to timeline and budget.

Aldi is making its generic products a whole lot less generic. For the first time ever, it’s putting its name on its ...

Packaging for sterile medical devices is a specialized discipline that involves engineering, testing, sterilization, labeling, and regulatory compliance.

As Aldi expands across the United States, so does its name recognition. Now, that name will be stamped on all of its own ...

Whether it’s a perfume bottle, coffee cup or sneaker box, a brand’s vessel is a physical anchor for its identity.

Researchers, local communities, and policymakers need to identify sustainable strategies to maintain economic-ecological ...

Presto Products Company's Fresh-Lock brand has launched two new sliding closures, aiming to make flexible packaging safer and ...

Designer-led platforms promise to let you make money from unused concepts. But as off-the-shelf brand identities become the ...

Celebrating innovation in fibre-based packaging design, the 2025 winners of the European Carton Excellence Award (ECEA) were ...