The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop.

The move is part of an ongoing, company-wide restructuring as the legacy retail media brands reckon with consumers shifting away from cable TV.

QVC Group announced an agreement Wednesday with TikTok to allow 24/7 live shopping streams on the social media app, saying it ...

QVC wants to shed its TV roots and become known as a “live social shopping company,” and its first big move is a deal with ...

The HSN move to QVC's headquarters is part of ... is part of a strategy announced by CEO David Rawlinson in November to drive shopping online and create a "live social shopping content engine ...

“HSN does a great job at making online shopping easy and fun,” Mr. Solomon said. “Weaving mobile into their marketing mix will help them continue to deliver on that promise and value ...

HSN has partnered with HBO on a campaign that stretches across the multichannel retailer’s television, online and mobile properties to let users shop a line of exclusive beauty products.