Sony won’t release any big, first-party, exclusive PlayStation 5 games in any of its existing franchises this year — or before the end of its next financial year in March 2025, the company admitted in ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...

WPP and Spotify have struck a global partnership that will provide the world’s largest ad-holding group with new levels of access to the audio-streaming platform’s ad products and data, according to a ...

You’ve probably heard (dozens of times) by now that first-party data will be the key to post-third-party-cookie ad targeting. First-party data is data that is collected by a single entity via its ...

Head over to our on-demand library to view sessions from VB Transform 2023. Register Here Marketing has seen significant changes over the last decade. Most recently, the demise of third-party cookies ...

Learn how companies can adapt in a cookieless marketing environment through strategies like data clean rooms and data enrichment. The end of third-party cookies has introduced a different landscape ...

TL;DR: Jason Blundell, former Call of Duty zombies director, is leading a new first-party game studio for Sony called Dark Outlaw Games. Former Call of Duty zombies director Jason Blundell is leading ...

CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a ...

Soon, first-party data will reign supreme. Learn how you can source first-party data and leverage it in your personalization efforts. 2022 has seen a revival of interest and discussion around ...