Fresh off its acquisition of WK Kellogg, the sweets maker is investing over $100 million in marketing during the Super Bowl ...

On Friday, May 9, Ferrero North America announced a “slate of new innovations for the next twelve months at Sweets & Snacks Expo 2025.” Among the major announcements from the company were Ferrero ...

BATTLE CREEK, Mich. — Ferrero, the Italian candy company behind Ferrero Rocher and Nutella, agreed to a deal to buy WK Kellogg, according to a press release issued Thursday morning. The deal is for $3 ...

Italian-based multinational company The Ferrero Group has struck a deal to acquire the century-old U.S. cereal company Kellogg’s for $3.1 billion. The move comes amid efforts by the Italian ...

The confectioner's parent company has been pushing further into the U.S. over the last decade through dealmaking and ...

Ferrero’s $3.1 billion takeover of WK Kellogg (K) marks its boldest expansion into the U.S. breakfast market, offering Ferrero Rocher owner shelf space for iconic cereals like Froot Loops, Frosted ...

(Reuters) -The Italian candy maker behind Ferrero Rocher and Nutella is nearing a deal to buy cereal maker WK Kellogg, a source told Reuters, an acquisition that would combine two of the world's best ...

The Ferrero Group said Thursday it will buy WK Kellogg Co. in a deal valued $3.1 billion, expanding the Italian food giant's global reach. Kellogg, which was founded in Battle Creek, Michigan, in 1906 ...

Ferrero Rocher has launched individually-wrapped chocolate squares for an easier way to share its chocolate.