Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

Category fraud is a pervasive issue for the Oscars, with the most egregious examples including Tatum O'Neal in Paper Moon and ...

Why AI’s real failure isn’t intelligence but memory and how broken continuity is quietly undermining advertising performance.

From bus-stop posters to a huge Culver City billboard, ads for the Amazon doc are being updated with Hitler mustaches, devil horns, and even excrement ...

If you've ever been browsing though the wild wild online land known as Facebook marketplace, you know what to expect. Among many items put up on sale here by random people, the chances to come across ...

If the answer was 'the metaverse' or 'NFTs', or 'a Labubu', then the question was likely about spotting a trend. Capitalism - and therefore advertising - loves them. But they're not always trends, and ...

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