Unlike Tesla and Lucid, which launched with high-priced luxury models, Slate wants to flip the model: start cheap, scale up. At its core, the Slate Truck is a utilitarian, two-seat electric pickup designed for simplicity and affordability.

Slate caused a lot of social media froth when it parked a pair of styling concepts (not functional vehicles) in Venice, California, advertising bizarre fake businesses. Today, the company unveiled the vehicle to the press at an event near the Long Beach Airport.