The beauty brand recently announced a collaboration with a social virtual world. The move comes after other companies shifted away from such platforms.

OAKLAND, Calif., October 20, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF) today announced a collaboration with Sanrio® to bring Kuromi™ into Glow Up!, e.l.f.’s immersive beauty ...

Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), is bringing its bold beauty approach to ZEPETO, an immersive, avatar-based ...

Sep 24, 2026--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), announces today the launch of “Mirror Mix ,” its second original musi ...

In a celebration of self-expression, e.l.f. fuses artistry and storytelling in an empowering original music album. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) ...

For a startup, 20 years can feel like a long time. But for e.l.f. Cosmetics, the upstart beauty brand that made good, it doesn’t feel that way. “We might be pretty big right now,” e.l.f. Chief Brand ...

The beauty brand is highlighting the magic in the mirror with their latest mix. Give your beauty routine a glow up by hitting play while you primp ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

A new ad from e.l.f. Cosmetics goes to court to make the case against overpriced beauty products. But its premise leaves at least one key item off the docket: the budget cosmetics brand’s own recent ...

Cosmetics has teamed up with seven rising artists for 'Mirror Mix,' the beauty brand's second original music compilation.