For India’s media, advertising, and marketing ecosystem, the union budget outlines a clear shift from broad-based spending to ...

Brands are investing in creator commerce teams, partnerships, and services that translate attention into measurable purchases—creating jobs not only for ...

Two weeks ago, Apple announced its brand new Apple Creator Studio bundle, offering its suite of creative apps for ...

What does it look like when an independent film skips festivals, studios, and traditional distributors, and still finds a ...

The Atlantic has filed suit against Google — accusing the tech giant of monopolizing the digital advertising market in a legal battle that pits a Silicon Valley colossus against one of the oldest ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs This voice experience is generated by AI. Learn more. This voice experience is ...

As part of an ongoing push into the creator community, Fox Advertising has launched Creators@Fox, an effort to expand brand campaigns across linear and digital platforms. The media company announced ...

The founder of a U.S.-based spyware company, whose surveillance products allowed customers to spy on the phones and computers of unsuspecting victims, pleaded guilty to federal charges linked to his ...

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

Amid rapidly evolving media consumption habits and a federal push to limit direct-to-consumer drug advertising, pharma companies in 2026 and beyond are on track to continue their migration away from ...

It’s a Thursday afternoon in New Orleans, and Jonathan Fry is suited up like he’s running for mayor. He’s not — he’s out to sell mortgages. In his local market, where handshakes still matter and happy ...

YouTube is rolling out new ad features for Shorts to help brands stretch their holiday budgets and tap into the momentum of short-form video. What’s new: Why we care. These updates make Shorts ads ...