In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

The creator economy has emerged as a powerful force in digital advertising, yet brands have long struggled with the complex and time-consuming process of executing creator-led advertising campaigns at ...

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest ...