Deion Sanders and Nike are continuing to build on their successful partnership with a series of new colorways for the Nike ...

Deion Sanders has always been his own brand, and his choice of sneakers only reinforces that. While some may expect a sports ...

Kendrick Lamar’s Apple Music Super Bowl Halftime Show was more than just a musical spectacle—it was a statement. While the ...

Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Deion Sanders kicked off Super Bowl weekend with a special appearance at Sneaker Politics, thrilling fans by signing pairs of his Nike Air Diamond Turf "Signing Day" edition.

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

NFL Hall of Famer Deion Sanders' signature Air Nike Diamond Turf sneakers are back now that he and the sneaker maker have reconciled and agreed to continue their relationship after years of not ...

Colorado Buffaloes head coach Deion Sanders is currently in New Orleans for the Super Bowl weekend. After dazzling on the red ...

His son, Deion “Bucky” Sanders Jr., even released a song advocating for a shift away from Jordans in favor of the Nike Air Diamond Turf 3, further cementing the Sanders family’s preference ...

Deion Sanders and Nike got back together again to release the NFL Hall of Famer's signature Air Diamond Turf sneakers.

Here's the thing about flared jeans: They do a pretty damn good job of hiding your shoes. So when Kendrick Lamar took the ...