Deion Sanders and Nike are continuing to build on their successful partnership with a series of new colorways for the Nike ...

Deion Sanders has always been his own brand, and his choice of sneakers only reinforces that. While some may expect a sports ...

Kendrick Lamar’s Apple Music Super Bowl Halftime Show was more than just a musical spectacle—it was a statement. While the ...

Colorado Buffaloes coach Deion Sanders is a celebrity figure in football. Despite the fact that he retired from the game years ago, his branding remains popular among fans.

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Deion Sanders kicked off Super Bowl weekend with a special appearance at Sneaker Politics, thrilling fans by signing pairs of his Nike Air Diamond Turf "Signing Day" edition.

Kendrick Lamar made history with his Super Bowl Halftime Show performance on Sunday night, setting the new all-time ...

Colorado Buffaloes head coach Deion Sanders is currently in New Orleans for the Super Bowl weekend. After dazzling on the red ...

His son, Deion “Bucky” Sanders Jr., even released a song advocating for a shift away from Jordans in favor of the Nike Air Diamond Turf 3, further cementing the Sanders family’s preference ...

Here's the thing about flared jeans: They do a pretty damn good job of hiding your shoes. So when Kendrick Lamar took the ...

Shedeur Sanders continues to make headlines, not just for his NFL Draft stock but also for his loyalty to his father, Deion Sanders ... whose signature Diamond Turf line has a strong legacy.

During last night’s Super Bowl LIX halftime show, Kendrick Lamar took yet another victory lap—following his Grammy win last weekend for “Not Like Us” —to cap off one of the most heated feuds in recent ...