Some of the most viral partnerships come together overnight. The post Inside the 24-Hour NIL March Madness Deals appeared ...

The Maryland Terrapins moved into the Sweet 16 and their star center announced a new NIL deal earlier this week.

The University of Connecticut board of trustees approved a proposal giving the university’s athletic director the authority to enter into contracts with student athletes ... image or likeness — more ...

Maryland C Derik Queen has signed an endorsement deal with Dairy Queen. The deal -- which was announced yesterday ahead of Maryland’s Sweet 16 game against Florida -- features Queen in a “variety of ...

Who is Derik Queen? The Maryland true freshman big man is making a big name for himself in the men's NCAA Tournament this season: ...

Maryland freshman star Derik Queen joined the ranks of college athletes landing major NIL deals by signing a partnership with Dairy Queen. Queen, known for his clutch performances on the court ...

Fresh off a buzzer-beater to send his team to the Sweet 16, Maryland Terrapins center Derik Queen has signed a new NIL deal that celebrates ... Derik Queen, meet Dairy Queen.

"From one iconic finish," the advertisement's narrator intones over a clip of a Dairy Queen soft serve cone, "to another," cutting to Queen's game-winner against the Colorado State Rams on Sunday.

Fresh off a buzzer-beater to send his team to the Sweet 16, Maryland Terrapins center Derik Queen has signed a new NIL deal that celebrates his distinct surname. In a new advertisement, court royalty ...

Derik Queen has landed a fitting NIL partner. The Maryland standout, who made the thrilling buzzer-beater to send the Terrapins to the Sweet 16, posted an ad for Dairy Queen on social media.

Just days after the buzzer-beater, Queen has landed a 'sweet' new NIL deal that involves his name and a sugary twist. The Maryland star has a deal with Dairy Queen, per Darren Rovell of Cllct. " ...