The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to ...

New Executive Hires Strengthen Leadership Team as Patrick Ta Beauty Enters Its Next Chapter LOS ANGELES, Oct. 23, 2026 ...

Dentsu Creative has been selected to lead Diageo’s U.S. trade and shopper marketing business, ADWEEK has learned. The ...

To focus its marketing efforts, the Bud Light owner looks for opportunities at the intersection of consumer needs and ...

After its star brand Gucci missed forecasts in the third quarter, the French luxury group's latest designer shuffles came ...

The Estée Lauder Companies Inc. has announced that Krista Lee Berger has joined the company as Senior Vice President, Global ...

Singapore-based Creative For More won Gold in the Social Media category at the 2026 MarCom Awards for a Wise campaign ...

Recent sports and culture marketing campaigns highlight the growing intersection of music, fashion, and athletics.

Have beauty events and activations become more over-the-top than ever? Ahead, we explore the rise of extravagant experiential beauty marketing and the creative lengths brands are going to capture ...

Cola's global media business following a major agency review, retaining the account across most international markets while ...

The Sundance Institute has appointed Tracy Brady as its new chief marketing, brand and communications officer. Brady "will ...

West Cary Group (WCG), a marketing, advertising and technology agency, has appointed advertising industry veteran Andy Azula as Executive Creative... Read More ...