While most retail chains are revamping staff for the holiday season, this iconic toy store is opening dozens of new stores.

[Editor’s Note: This story was updated on Oct. 16 to include the locations of the new stores.] “As we head into the most magical time of the year, Toys ‘R’ Us is reaching more kids and families than ...

The Bobblys are a new kid-friendly pop group all the way from outer space. Their first EP teaches kids to find the magic in ...

Great Scott! Mattel is bringing a blast from the past to playtime with an all-new Polly Pocket compact inspired by Back to ...