New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, offering insights for retail and brand leaders.

Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

3M Company MMM has been experiencing weakness in its Consumer segment of late. The segment reported revenues of $1.27 billion in the second quarter of 2025, nearly flat year over year. This ...

Analog Devices’ ADI consumer segment grew 21% year over year due to traction across handsets, gaming, hearables and wearables categories. As ADI develops analog, digital, mixed signal processors and ...

Vimeo's enterprise video segment is growing rapidly, expected to reach a $100 million annualized run rate, with strong profitability and a solid balance sheet. Despite competition from YouTube and ...