The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and ...

Here are Salesforce's three best practice recommendations for every organization integrating AI into their service approach.

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Learn how to protect your organization from potential threats and losses with these six essential skills and competencies for effective risk management and mitigation.

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Federated learning (FL) offers a promising paradigm that empowers numerous Internet of Things (IoT) devices to implement distributed learning on the premise of ensuring user privacy and data security.