From left: Ricky Joshi, Saatva; Shady Ghattas, SAP; and moderator Julianne Pepitone discussed brand loyalty in a recent FastCo Works webinar sponsored by SAP. BY FastCo Works A growth-at-all-costs ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

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Resonating with customers and building long-term loyalty are crucial aspects of building a successful brand. With the demise of third-party customer data, brands must pivot toward establishing ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Today’s consumers have more choices than ever before, giving them unprecedented power in the marketplace. With more competition entering the online and offline retail space, retailers find it more ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Brent Polacheck, owner of Polacheck’s Jewelers, is proving that in an era of instant gratification, the art of generational relationship-building still drives retail success. Polacheck’s Jewelers ...

Building a successful service business takes more than technical skills. It requires a clear vision, strong communication, consistent customer care, and a long-term commitment to quality. For plumbing ...

A few years ago, I used to believe that flashy ads and crazy discounts were the magic pills to grow a business. And to some extent, they worked. People clicked, bought and left. But the ROI didn’t ...

The following is sponsored content. It may not reflect the views of our editorial staff. Building deeper and meaningful relationships with customers starts with excellent omni-channel communications ...

A growth-at-all-costs mindset can land a company in hot water, creating misalignment with consumer needs and preventing the development of the long-term customer relationships that are foundational to ...