The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...
The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...
In the summer of 2018, I traveled to Costa Rica’s Osa Peninsula to study the gliding tree frog. These nocturnal amphibians live high in the rain forest canopy, on the tippy tops of the branches, only ...
The most legendary magazine ads are condensed lessons in strategy that are more relevant than ever. We dissect 15 game-changing examples to uncover the timeless principles of persuasion you can use to ...
Value is one of the main battlegrounds for QSR brands. A good deal can tempt a competitor’s customer to switch for a night. It can push a brand into a hungry customer’s consideration set. And it can ...
MRMH: Multi-Constraint Routing Optimization Using Hybrid Metaheuristics in Vehicular Ad-Hoc Networks
Abstract: Advancements in Vehicular Ad-Hoc Networks (VANETs) are crucial for the next generation of intelligent transportation systems. Addressing the complexities of routing and clustering in these ...
Remember when people got mad because Hillary Clinton said something disparaging about staying home and baking cookies and Michelle Obama wanted kids to run around more and eat vegetables? Simpler ...
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