From a marketing strategy viewpoint, understanding the pattern of consumers’ brand purchases is critical. In today’s ...

Skift discovers how airlines such as British Airways and Cathay Pacific are turning entertainment venues into year-round ...

In today's marketing landscape, emotional branding has ceased to be a creative complement and has become one of the main ...

Consumer loyalty is not disappearing. More than half of adults still participate in loyalty programs. The question is will those programs give them reason to stay.

The digital entertainment market is oversaturated with offers, making it increasingly difficult to attract users. Today, ...

OLAKUNLE YUSUFFrom a marketing strategy viewpoint, understanding the pattern of consumers’ brand purchases is critical. In today’s hypercompetitive market place, retaining consumers is crucial for ...

A recent wave of restaurant app launches, app relaunches, loyalty upgrades and app-centered promotions shows how quickly the role of the branded restaurant app is changing. For years, the basic ...

This article is authored by Kartikeya Bolar, professor, Information Systems and Analytics, TA Pai Management Institute, Manipal Academy of Higher Education.

The current administration discouraged many brands and organizations from supporting and marketing to the LGBTQ+ community, ...

When Shintaro Mochizuki fell to the grass in celebration at Wimbledon on July 1, he was the latest example of a quiet ...

HONG KONG SAR - Media OutReach Newswire - 22 June 2026 - AS Watson Group has launched AS Watson brand lab, a data-driven brand creation and scaling platform designed to systematically identify, ...

We know KFC has a bunch of changes in the works to turn the page into its “next chapter.” The company recently outlined many ...