Personal care company Edgewell, which owns the Wilkinson Sword and Bulldog brands, has appointed Buddy Media Group to its UK social account. The appointment follows a competitive pitch against five ...

(Photo credit: Bic, used with permission) The campaign was timed to celebrate the 75-year anniversary of the company releasing the Cristal pen. The manuscript is a “tribute right to one of the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 hours 42 min ago By E.J. Schultz - 12 hours 11 min ago By Jon Springer - 12 hours 42 min ago By Parker Herren ...

The CEO expressed confidence in the acquisition's potential to accelerate BIC's growth and profitability ... The Flame For Life division faced a 1.8% decline in net sales in 2024 at constant ...

Brazil's President Jair Bolsonaro said on Friday he will stop using disposable pens made by France's Bic to sign official documents, while a diplomatic spat continues over fires in the Amazon basin.