A-listers like Pedro Pascal, Seth Rogen, and more were spotted in Central Texas last week for Austin's iconic South by Southwest festival.

Longtime Apple content chief Eddy Cue told a SXSW crowd on Sunday that Apple TV+ doesn’t make as many TV shows and movies as its competitors for the same reason that the tech giant doesn’t make as ...

"Sometimes, if we go over budget a little, they'll say to me, ‘Come on, guys!’ and then I start to worry for you," Stiller ...

“ It’s dangerous to go there, because there are so many ideas,” Stiller said. “I check in on some of the podcasts and usually listen until they say anything that’s critical of one of the episodes.

Apple SVP Eddy Cue and director Ben Stiller took to the SXSW stage to discuss Severance, Apple’s hit sci-fi thriller. Cue talks about how Severance has become a core of Apple TV+ and an example of how ...

Cue, Apple’s senior VP of services and a 36-year company veteran, took the stage at the festival in Austin, Texas with Ben Stiller, executive producer and director of Apple TV+’s buzzy drama ...

Ben Stiller, an executive producer and director of the AppleTV+ series "Severance," said he saw similarities between the fictitious corporation in his show and the real-life global tech giant Apple.

SXSW film festival in Austin, Texas today, Apple's services chief Eddy Cue joined Ben Stiller on stage to discuss the hit Apple ...

Ben Stiller recalled his early dealings with Apple in the process of selling the company Severance during a panel discussion Sunday at SXSW. “When we first sold the show to Apple TV+,” Stiller ...