German Automaker BMW has silently rolled out a refreshed version of its logo, and starting next month, the updated badge will ...
The new BMW roundel debuted on the iX3 EV SUV, and it'll be introduced on other models starting next month.
BMW has subtly updated its iconic logo, first introduced on the 2027 iX3 EV SUV, as part of its Neue Klasse design language rollout.
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What the BMW logo means

Discover the meaning behind the BMW logo, exploring its origins and the symbolism associated with its design. This video delves into the history of the iconic roundel, examining how it reflects the ...
The new BMW logo was hidden in plain sight for a while, and now it will be rolled out on all cars along with a new M performance logo.
BMW is expected to standardize a cleaner satin finish roundel across new production starting in February. Badge rollout ties ...
BMW plies its lineup with models emphasizing performance and style.
The Neue Klasse is almost upon us, but for now EVs and plug-in hybrids command attention.
The Japanese automaker has announced that its fresh H mark design will take on a much bigger role than initially expected.
BMW is boosting range on its iX1 and iX2 electric SUVs under latest model updates. From March 2026 onwards, the small family ...