AI music attribution matters, say music attorneys Adrian Perry and Nicole Canales, who discuss how to make it a reality in a ...

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Many data-driven companies are assessing the performance of their digital channels holistically with marketing attribution tools and software. These tools can be extremely handy when it comes to ...

For years, marketing attribution has been treated as a reporting exercise: assign credit, justify spend, move on. But today, attribution is no longer just an analytics function—it’s a strategic ...

Financial services has always been an industry where accountability is non-negotiable. Every credit decision carries a paper trail. Every trading position has an owner. Every susp ...

Magellan AI expands its iHeartMedia partnership to include broadcast radio, giving advertisers unified measurement across audio and digital channels.