To engage Instagram- and TikTok-weary young women, personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each ...

Billie is elevating outdoor advertising with a bold new twist—introducing a scratch-and-sniff experience focussed on the armpit. Passersby can get a whiff of Billie’s popular All Day Deodorant in its ...

Add Yahoo as a preferred source to see more of our stories on Google. Itchy armpits are annoying, and they can also be pretty darn embarrassing. Because, really, who wants to be seen scratching at ...