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Read Amul Company latest News on The Economic Times. Amul News, Amul products latest updates, amul company latest ...

As AI-generated ads mimicking brands like Nike, Amul and Hajmola spread online, marketers, agencies and ASCI warn that ...

IPL 2026 advertising reveals distinct trends on connected TV and linear television. E-commerce, cars, and smartphones lead ...

Discover how leading companies sustain their competitive edge by focusing on their unique strengths and avoiding dilution.

Industry heads opine that brands are treating IPL campaigns like a media buy and not a storytelling opportunity; brands are ...

It has never been easier to reach millions, and just as easy to disappear without a trace. In today’s digital economy, where content moves at overwhelming speed and scale, attention is plentiful but ...

As IPL conversations shift to memes, reels, and second-screen reactions, brands are moving beyond reactive humour to build ...

MUMBAI:From sixes on the pitch to spend spikes off it, IPL 2026 wasn’t just a cricketing spectacle, it was a full-blown ...

Mumbai's Koli women are transforming their traditional fish trade into a modern seafood enterprise by embracing branding, ...

Next up in Media4Growth’s ‘AI & Creative Ownership’ series, Vinit Patil, Creative Director at Sociowash, speaks about the ...

Next up in Media4Growth’s series on ‘AI & Creative Ownership’, Anuya Jakatdar, Co-Founder & Chief Creative Officer, Bare Bones Collective, speaks about AI-generated creativity, the viral Amul ...