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As AI-generated ads mimicking brands like Nike, Amul and Hajmola spread online, marketers, agencies and ASCI warn that ...

Discover how leading companies sustain their competitive edge by focusing on their unique strengths and avoiding dilution.

As IPL conversations shift to memes, reels, and second-screen reactions, brands are moving beyond reactive humour to build ...

Mumbai's Koli women are transforming their traditional fish trade into a modern seafood enterprise by embracing branding, ...

Next up in Media4Growth’s ‘AI & Creative Ownership’ series, Vinit Patil, Creative Director at Sociowash, speaks about the ...

Mumbai's Koli women are transforming their traditional fish trade into a corporate venture with Daryavardi Producer Company ...

Next up in Media4Growth’s series on ‘AI & Creative Ownership’, Anuya Jakatdar, Co-Founder & Chief Creative Officer, Bare Bones Collective, speaks about AI-generated creativity, the viral Amul ...

Amul has raised milk prices by ₹2 per litre across India, effective May 14, due to increased input costs. This hike may ...

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