With strategic dealmaking, operational rigor, and creativity-centric innovation, these leaders are driving game-changing ...

NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...

Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that ...

Comscore, a specialist in measuring and analysing consumer behaviours, has announced a strategic integration making Proximic ...

Heart deepens its Amazon Ads partnership at Cannes, adding reseller access to Prime Video, Twitch, and Fire TV with Amazon ...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience ...

Buying platforms often do not include audio as a major part of their ad inventory. A recent partnership could change this, with separate data that makes the case stronger by showing how audio ...

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An expanded relationship with Amazon Ads has been inked by the leading audio content creation and distribution company in the ...

A new integration allows advertisers to use predictive models and automated algorithms to prioritize high-quality impressions, giving media buyers a more practical way to apply attention-based ...

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June 16 (Reuters) - Amazon.com (AMZN.O), opens new tab may face a U.S. Federal Trade Commission lawsuit that could result ‌in civil penalties, following allegations that the e-commerce giant misled ...