This rivalry between Adidas and Puma profoundly impacted the ... to unite its major sub-brands under one coherent marketing strategy and message, like Adidas Originals and Adidas Performance. Whereas ...

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Originals reveals the next chapter For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy ...

Adidas has huge price cuts up to 50% off on sneakers for men and women, including many styles that are similar to those ...

Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike ...

Adidas sees high single digit sales growth in 2025 Operating profit target of 1.7-1.8 bln euros disappoints Executives call guidance "conservative", shares recover Adidas sold last pair of Yeezys ...

A new chapter of a storied rivalry 🤩 🍿 No. 2 in the West vs. No. 2 in the East 🍿 Lakers have won 8 straight and 20 of last 24 🍿 Celtics have won 13 of last 16 Luka gets his first taste ...

Below, I’ve rounded up some of the best ways to sport your Adidas Sambas, as demonstrated by It girls, street style mavens, and other stylish women and how to get the look. Scroll on to see them ...