The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Originals reveals the next chapter For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy ...

Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike ...

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Julio Cesar Valdera Morales is a Newsweek contributor based in Spain. His focus is golf as well as politics and economics. Julio has been with Newsweek since February, 2025 and previously ...

Do we spot a bit of a rivalry brewing between Converse and New Balance? Here's the 411. On Wednesday night, shortly after the ...

Here's the latest news and everything you need to know about the first major wave of NFL player movement this spring. The new league year is here, and the deals are nowhere near done. Stay updated ...

Is rat sibling rivalry a real thing? When watching this video at first glance, you might think competing over food is typical behavior for rats as pets. However, the truth is a bit more muddled than ...

-Do you Buy or Sell the list? * Fill-in the blank...The best head coach who will never will a national championship is BLANK.

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