In today’s Digest, we cover the IAB forecasting 9.5% US ad spend growth in 2026 driven by digital and agentic AI, OpenAI ...

AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology ...

OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be ...

Shoppable video has helped evolve the digital video landscape from passive viewing into active buying. From QR codes on connected TV ads to interactive overlays that let consumers add products to ...

A version of this article first appeared in CNBC's Healthy Returns newsletter, which brings the latest health-care news straight to your inbox. Subscribe here to receive future editions. The Food and ...

Blended Strategy Group and On Board Experiential have formed a new banner, ADD Collective. By Chris Gardner Blended Strategy Group, a female-founded strategic and integrated marketing and ...

The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms. The IAB Tech Lab has unveiled a new CTV Ad ...

An initial access broker tracked as Storm-0249 is abusing endpoint detection and response solutions and trusted Microsoft Windows utilities to load malware, establish communication, and persistence in ...

Portland, OR, USA - Nov 11, 2024: Some of the most popular social media apps by number of monthly active users, including Facebook, YouTube, Instagram, WhatsApp, TikTok, WeChat, Telegram, Messenger, ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to a new IAB report. The category's growth comes as legacy formats like linear TV lose audience. More marketers ...

Interest rates have remained relatively high over the last few years, but with the Federal Reserve recently cutting rates — and more rate cuts on its near-term agenda — that could be changing soon. If ...

‘How do you come up with things to write about?” a young George Will once asked William F. Buckley Jr. That’s easy, said the National Review founder, “the world irritates me three times a week.” Most ...