In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

New solution goes beyond campaign measurement to recommend performance optimizations at scale— new research shows up to 35%+ of CTV ad impressions can be reinvested in higher-performing inventory ...

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and ...

Two years after Instacart made its first major push into ad tech, the company is launching more products that follow the playbook written by other major online ad platforms. Two new tools, called ...

Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve ...

LG Ad Solutions chose to work with an AI workflow automation platform. The partnership saved the company 25,000 hours of manual work and increased revenue for the company within four months. It ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers ...

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To ...