Tesa Aragones, AKQA CEO, Americas, boasts a 25-year career marked by brand leadership, cultural contributions, and celebrated innovations. Her journey includes key roles at Nike, Volkswagen, Apple, ...

The best marketing strategies aren’t always the trendiest. They’re the ones that stand the test of time. Here are seven ...

Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with ...

I am a proven optimist, and I keep my mind open for any new technology that comes my way. My latest obsession that is bound ...

Pending the European Commission’s final decision, nipocalimab could be the first FcRn blocker approved in both adult and adolescent gMG patients aged 12 and older who are anti-AChR or anti-MuSK antibo ...

Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

Cinnamon Toast Crunch’s “Must Cinnadust” campaign generated a 500% increase in social engagement and drove growth, the ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Our ninth annual ranking of independent advisory companies is based on assets managed by the firms, growth, technology spending, succession planning, and other metrics. For the first time, Barron’s is ...