IMG has further bolstered its presence in esports by agreeing a deal to become the exclusive commercial agency of ...

Qantas will receive women’s team shirt branding for the first time in its latest renewal with Cricket Australia.

The agreements, announced today (Friday), bring GST to 189 territories globally across 21 broadcasters.

NBA commissioner Adam Silver has said the league will “respect the tradition of European basketball” after announcing plans ...

Tech-led sports media and marketing agency TGI Sport has acquired experiential marketing firm Engine Shop and sponsorship ...

Spain is considering submitting a bid to stage the 2035 Fifa Women’s World Cup, in collaboration with Portugal and Morocco, ...

Fifa continues to go to market in the final territories where media rights for next year’s World Cup are yet to be sold, ...

SportyTV has agreed a shirt sponsorship deal with LaLiga club CD Leganés, the first such deal the African broadcaster has ...

The National Football League and Major League Baseball are making moves into the influencer marketing space, with both ...

Video game publisher Konami Digital Entertainment has signed a major sponsorship deal with Major League Baseball to promote ...

Commercial broadcaster RTL has secured live free-to-air rights in Germany to show key matches from the upcoming men’s ...

Qatar Sports Investments, the Qatari government-backed investment fund that owns Paris Saint-Germain, is close to expanding ...