Interviewer: What is the most you have spent? Consumer: I don't count it out. I give her [the checkout clerk] the money I have in my pocket. I can't read. Over 20% of the US population consists of ...

Over 30 million companies have an official page on LinkedIn, and 92% of marketers include LinkedIn in their digital channel mix. However, many marketers are missing a huge content opportunity on ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Social media must be an essential component of your company's marketing strategy because it's crucial for reaching out to customers, gaining valuable insights, and developing your brand. A social ...

The most effective days and times for brands to post on social media vary significantly by network, according to recent data from TrackMaven. Its report was based an analysis of 17.5 million social ...

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research from Funnel. The report was based on ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Johnny Walker and Open AI saw the biggest jumps in consideration among Gen Z consumers in the United States between 1Q26 and 2Q26. That's according to a YouGov survey of Gen Z adults aged 18+ in the ...

Marketing Management - Most US marketers are relatively optimistic about the current macroeconomic environment and expect ...

Most AI prompts today are written in isolation—one question, one output, one-off results. But scalable AI work doesn't start with better prompts. It starts with compartmentalizing your domain ...

Anthropic’s Claude is the AI assistant with the highest satisfaction among current and former users in the United States, ...

Stories have power. As B2B marketers, we tap into that power to capture attention—and business. But implementing story elements in content (especially pithy social posts) can feel like more work than ...