Measurement & Analytics - Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think about replacing their counterparts, according to recent research from ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What ...

ROI is a hot topic. Discussions surrounding the return on investment of social media have been prevalent lately, and with good reason. In a tightening economy, businesses are scrutinizing their ...

What are the basic rules you should follow when developing your social media content and social media strategy? To help marketers and business owners succeed, social media guru Angie Gensler created ...

Most consumers who use Amazon to shop visit the e-commerce platform at least once a week, according to recent research from Feedvisor. The report was based on data from a survey of 1,576 Amazon ...

Advertising & Promotions - Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are ...

Learn how CMOs can move beyond AI experimentation to scale marketing impact, align teams, and deliver measurable ROI by ...