Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Maybank Singapore is bringing its “Served your way” brand platform to the streets this Hari Raya with a series of murals across the city, using food as a visual and cultural connector to deepen ...

Nespresso has appointed global pop superstar Dua Lipa as its new global brand ambassador. She joins George Clooney, who has ...

Sanrio is leaning deeper into fashion and fandom culture with its latest collaboration with Converse, bringing its universe ...

Global influencer management and licensing company Gushcloud International is doubling down on the rise of live commerce, ...

Sun Life's regional director, marketing performance and operations for Asia Philip Chau (pictured) has departed after two ...

For decades, The Coca‑Cola Company has blended music, culture, and sport to create anthems that unite fans around the world.

As Omnicom Media settles into its new reality following the landmark acquisition of Interpublic Group (IPG), Asia Pacific CEO Tony Harradine is focused on one thing, and that is giving the business ...

KitKat has taken its famous “Have a break” message to the fast lane, revealing a life-sized, hand-crafted chocolate Formula 1 ...

Rather than presenting Hong Kong as a city break with outdoor options on the side, the narrative places the great outdoors ...

MARKETING-INTERACTIVE has unveiled the official shortlist for the PR Awards 2026, shining a spotlight on the most compelling ...

By designing the penguins as a flexible set of poses and props, the brand has created a character system that can adapt ...