In today’s Digest, we discuss Netflix eyeing a Warner Bros. Discovery acquisition, the IAB unveiling a framework to standardise conversion APIs for CTV, and ABC and ESPN being pulled from YouTube TV ...

HBAgency, a global leader in ad tech solutions, is proud to announce the promotion of Matteo Addabbo to global ad operations manager with expanded team leadership responsibilities. This promotion ...

New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce ...

In today’s Digest, we cover the latest ad spend forecast from the AA and WARC, Publicis buying HEPMIL Media Group to boost ...

So let’s get this straight. Agentic is supposed to make it easier for buyers to discover audiences and buy ads across ...

It has been a momentous week for OpenAI, who launched ChatGPT Atlas, a web browser to directly compete with Google Chrome.

Apple Maps may soon feature advertisements, marking a significant shift in the app’s user experience. According to ...

Marian Hanke, senior online marketing manager at Vodafone Germany, added: "Adform has helped us replace back-and-forth emails ...

In today’s Digest, we cover OpenAI launching the ChatGPT Atlas browser, Omnicom’s revenue rising on ad strength, and Netflix ...

In today’s Digest, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic ...

Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad ...

OOH succeeds when it feels like an experience, not an interruption. And video is the ideal medium for that. From a ...