Rudy Khaw steps down after shaping AirAsia’s brand for 18 years. That, and other updates from Colenso, Globus, Milk & Honey ...
Despite universal agreement that time-based billing is unfit for today’s marketing economy, most agencies remain chained to ...
The strategic function within advertising agencies is facing an inflection point. According to WARC’s The Future of Strategy ...
Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value ...
Zoom is trading its 'just meetings' tag for an AI-backed, enterprise-ready identity—hoping to stay as essential in hybrid ...
A new Online Safety watchdog will crack down on deepfakes, scams and online bullying.
Zespri International has elevated Kok Hwee Ng to chief marketing officer.
Industry analysts have suggested both Publicis Groupe and Havas could be potential acquirers of Dentsu’s international ...
WPP’s deal with Google ramps up its AI capabilities as new CEO Cindy Rose moves to catch competitors and speed campaign ...
Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.
Before we get to the actual campaign, some context will be helpful.