Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly ...

Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

The TV industry sleepwalked toward disaster for years. Upfront inventory prices went up for a decade while audience numbers ...

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.

Concern over brand safety and suitability is now tied with campaign underperformance as the top reason for why advertisers ...

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads.

If you felt a strange gust around 5 pm ET on Thursday, it was probably the cumulative sighs of relief across Wall Street as ...

Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...