AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AI’s promise, many in marketing remain trapped in outdated ...

ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

On Thursday, iSpot announced the launch of a new solution that aims to make outcomes-based attribution easier, faster and ...

Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pictures in the style of Studio Ghibli.

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing strategies.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The biggest cloud tech companies, including and especially Amazon Web Services, Snowflake, Databricks and, of course, the ...

Mail's digital subscription program has now passed a quarter-million paying readers ... perhaps because it offers 80% less ...