Since the acquisition by Authentic Brands Group, Reebok has undergone plenty of changes to its brand visibility and product ...

The Air Jordan 7 has delivered some of the boldest designs in sneaker history. From Olympic glory to street-certified classics, we’re counting down the 25 best Air Jordan 7 colourways ever ...

Nike Basketball’s G.T. Future might be the new kid on the block, but it’s already carrying the kind of hype that usually takes a sneaker years to build. First spotted during NBA All-Star Weekend, the ...

Reebok just dropped the Pump Omni Zone II “White/Black/Gold,” another sneaker built around nostalgia. The sneaker follows a series of retros Reebok has launched in the last year or so. These were all ...

Columbia and Star Wars are packing for Endor again. Their collaboration, which kicked off back in 2016, returns with a new capsule inspired by Star Wars: Return of the Jedi, and yes, there’s finally ...

Adidas has hit a wall in North America, and this time it’s not because of Kanye West. The German sportswear giant reported a 5% sales dip in the region for the third quarter, blaming the fallout from ...

Michael Jordan never forgot The Shot, and neither did the Cleveland Cavaliers. Now, Jordan Brand is bringing that unforgettable playoff moment back in sneaker form. According to Sneaker Files and ...

Nike has been chasing Kanye West and Adidas’ Yeezy slides for a while now. And though most of their efforts have been good, none of them have been as revolutionary. Until now. Nike’s latest concept, ...

It’s been a busy year at Nike’s headquarters in Beaverton, Oregon. The Swoosh team has celebrated plenty of milestones in 2025, including the Air Max 95’s 30th anniversary and the launch of their ...

COMME des GARÇONS and Nike are back at it, and this time they’ve taken the Field General 82 and draped it in all-black leather, layered with warped branding that makes you wonder if your eyes are ...

Few sneakers carry a 30-year résumé like the Air Jordan 11. Launched in 1995 when Michael Jordan was 32 and chasing ring number four, it mixed patent leather and performance in a way Nike hadn’t tried ...

Back in 1984, Nike bet $2.5 million on a rookie named Michael Jordan, who wasn’t even the top draft pick. The gamble birthed the Air Jordan 1, a shoe so cool it got banned by the NBA. Fans didn’t care ...