Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.

To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech ...

Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work.

Having the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more ...

If you're trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don't bunt.

Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.

Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This gives marketers an advantage as they ...

7 ways to boost customers’ emotional connection and loyalty with your brand Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.

Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which ...

Brand trust is the most valuable asset your company owns Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence.

How cognitive biases shape email engagement Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action.

A martech center of excellence (COE) is about more than just building a team; it’s about creating a hub of innovation within your digital marketing efforts. Whether your team is in-house, outsourced ...