NielsenIQ (NIQ) has published its annual Consumer Outlook: Guide to 2026, offering a strategic roadmap for brands navigating a volatile and fast-evolving market. The findings reveal that consumers in ...

Yango Play has signed an agreement with Sony Pictures Entertainment (SPE) and Crunchyroll® to bring the world’s largest dedicated anime library to Yango Play subscribers in the Middle East and North ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

The publicity and rumors all fueled the hype around the release of the Air Jordans 1 in April of 1985 and lead the product to tremendous success. The Jordans went on to dominate the sports shoe ...

Can you walk us through the rebranding of Al Ghurair and how it will affect your divisions, specifically the food-related ones? The rebranding of Al Ghurair is more than just a visual change, it’s a ...

The launch of the program is a part of the group's commitment to UN Sustainable Development Goal number 5 (SDG 5) and it aims to pave the way towards the ambition of having 50% of all senior ...

What if your daily bottle of water wasn’t just about hydration, but about rewriting the rules of consumer culture? Enter The Code, the region’s first-ever natural mineral water brand with an ...

In partnership with Havas Media Network, Snap Inc. worked with Dynata to survey 13–34-year-olds across France, Germany, India, Mexico, the United Arab Emirates, the United Kingdom, and the United ...

If a podcast with an ad insertion is downloaded, does that count as an ad impression? Getting to the bottom of the download vs impression debate is critical for marketers wanting to utilize audio ...

To take off in a post-pandemic world, companies can tailor their marketing strategies to consumer preferences. As parts of the world emerge from the pandemic, travel and transport companies are ...

Obsession has launched a dedicated new service helping the next generation of obsessed founders bring radical, world-changing ideas to life by unlocking bold new business breakthroughs. What if ...

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to sell out a million cans within a mere week. In an exclusive interview, Communicate spoke to Mohamed Kiswani, ...