A study conducted by Billups and Cedara shows that OOH is 336 per cent more carbon efficient than programmatic video on CTV.

For the fifth iteration of Campaign’s Global Agency of the Year Awards, the leader of the judges will be Trix van der Vleuten ...

With more than 15 years of experience, Nouf Mohamed Al-Bushlaibi oversees a team and department of 100 people at DCT – Abu ...

The McDonald's campaign showcases the UAE as a nation where dreams come true and highlights the brand's active role in the ...

Enter gamification, a powerful blend of play and strategy that captures attention and forges deeper connections between ...

Abu Dhabi ALC's Dr Yasser Zamzam and Boopin's Zeena Kurd talk to Campaign Middle East about digital-first approaches to ...

"'Create No Matter What' isn't new to us; it's been our driving force for the past 15 years," says SOCIALEYEZ Managing ...

Focusing on the Careem Box delivery service, the campaign used eye-catching stunts to highlight the service's versatility.

Etihad Airways, in collaboration with Impact BBDO, has launched two campaign films to announce 10 new destinations to the ...

Power League Gaming, Sadia and Impact BBDO collaborate to present Sadia's Broasted air-fryer ready chicken as an ideal snack ...

The Lions Digest and Steps to Success event shared submission strategies and offered a wrap up of the updates to Dubai Lynx ...

Backed by extensive attitudinal and behavioural data, the marketing trends report features expert predictions and critical ...