Publicis Groupe agencies dominate across multiple categories at the MMA Smarties MENA 2025, also taking the best in show.

Initially targeting a viewer base of 250,000, ReelNow TV audiences can unlock episodes by viewing 30 to 60-second premium ads ...

Mada Media Company's CEO Mohammed Ali Al Hammadi reveals significant opportunities within OOH advertising and shares Mada ...

Motivate Val Morgan Cinema Advertising's Ahmed Ramadan discusses the choice facing brands: continue chasing the vanishing ...

Guerlain announces Mohammed Hindash as the Maison's first regional make-up ambassador to power storytelling rooted in MENA's ...

Anthony Nghayoui has been appointed to lead Creo, which now looks after influencer marketing capabilities for OMG in MENA.

Kitopi ‘See, Eat, Repeat’ campaign, with Talabat and Hypermedia, gained 100K+ new customers through it's citywide media takeover.

Magnitude Creative's Philippe Berthelot believes the network model has failed to adequately serve clients, creatives and ...

With a focus on growth in Saudi Arabia and the UAE, Jon Holloway will lead AKQA’s continued transformation and innovation ...

The Miral campaign is being rolled out across social and digital, OOH, radio, publications and community-focused activities and events.

ZAMAKAN Sleiman on why Saudi Arabia demands more than regional strategies — it requires cultural relevance and human-centric ...

Dana Tahir has been appointed CEO, while Rishi Talwalker and Razan Karim step up as Heads of Communications at Havas Red.