When you’re an industry leader in a highly technical field, it’s easy to fall into the trap of assuming you know what’s best. But in reality, businesses that attempt to dictate to their customers ...

Hospitality turns service into relationship, and transactions into something people remember. Most businesses concentrate on what they deliver and how efficiently they deliver it. Hospitality operates ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Distribution still wins because it connects people. When relationships come first, products tend to travel farther and last longer. Forbes Business Development Council is an invitation-only community ...

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Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

Brent Polacheck, owner of Polacheck’s Jewelers, is proving that in an era of instant gratification, the art of generational relationship-building still drives retail success. Polacheck’s Jewelers ...

Businesses should move away from the outdated “the customer is always right” mindset, which often leads to employee burnout, high turnover and, ironically, poor service quality. Here’s how to ...

The segment of digital ticketing platforms purpose-built for primary to 12th-grade schools and universities is more competitive than one might assume, as several companies race to be the service ...

Over the last six months, No Jitter has tracked multiple reports pointing to a disconnect between the business and customer perception of the customer service experience that is delivered – businesses ...

Most businesses concentrate on what they deliver and how efficiently they deliver it. Hospitality operates in a different dimension. It shapes the human experience that unfolds alongside the ...