For the first time in over a decade, Pepsi has updated its classic logo with a modern twist.

Pepsi unveils new logo, branding ahead of iconic cola’s 125th anniversary The richer “electric” blue and black (now the color of Pepsi Zero Sugar cans) will be used across the portfolio to ...

Pepsi's new look was unleashed across over 120 markets. Digital installations each featuring the re-designed and refreshed Pepsi globe logo are being showcased. Get access to the leaderboards ...

Pepsi’s recent logo change was celebrated as a return to normalcy. But are there drawbacks to playing it safe with branding?

Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden ...

Branding experts shared their perspective and reactions to new logo designs for Pepsi, Nokia and Fanta.

Classic print ads never go out of fashion, and if its constant resurfacing on social media is anything to go by, Pepsi's 2021 'optical illusion' campaign poking fun at Coca-Cola is up there with ...

A Pepsi-Cola business card in the 1941 style. The card features the Pepsi-Cola logo, in red, at center. The bottom left corner has the name Phillip G. Kane and the bottom right corner has the address ...

In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special ...

Calling the launch the “first significant innovation in the traditional cola category in 20 years, Pepsi Prebiotic Cola will offer two flavors, Original Cola and Cherry Vanilla. The drinks will ...

With The Coca-Cola Co. (NYSE KO)  and Purchase-headquartered PepsiCo (PEP: NASDAQ) each set to launch pure cane sugar colas for mass American consumption this fall, the question arises:   What will ...